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Deprecated: Creation of dynamic property ErrorException::$_mwLogId is deprecated in /home/wikisnipersec/public_html/includes/exception/MWExceptionHandler.php on line 344 http://wiki.sniper-sec.com/index.php?action=history&feed=atom&title=PushMail_TerminologyPushMail Terminology - Revision history2026-10-25T17:41:28ZRevision history for this page on the wikiMediaWiki 1.25.1 Deprecated: Creation of dynamic property ErrorException::$_mwLogId is deprecated in /home/wikisnipersec/public_html/includes/exception/MWExceptionHandler.php on line 344
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Deprecated: Creation of dynamic property WikitextContent::$mText is deprecated in /home/wikisnipersec/public_html/includes/content/TextContent.php on line 56 http://wiki.sniper-sec.com/index.php?title=PushMail_Terminology&diff=671&oldid=prevAdmin: Created page with "Category:PushMail Understanding the basic terminologies of email marketing is helpful to grasp some of the words used in this Wiki: ==WYSIWYG== '''Definition:''' What Yo..."2024-07-23T09:01:40Z<p>Created page with "<a href="/index.php?title=Category:PushMail" title="Category:PushMail">Category:PushMail</a> Understanding the basic terminologies of email marketing is helpful to grasp some of the words used in this Wiki: ==WYSIWYG== '''Definition:''' What Yo..."</p>
<p><b>New page</b></p><div>[[Category:PushMail]]<br />
<br />
Understanding the basic terminologies of email marketing is helpful to grasp some of the words used in this Wiki:<br />
<br />
==WYSIWYG==<br />
'''Definition:''' What You See Is What You Get. This describes a web editor interface that lets you design newsletter templates using buttons similar to those in a word processor like Microsoft Word.<br />
<br />
'''Examples:''' Buttons for bold, italic, headings, inserting images, and more.<br />
<br />
==Autoresponder==<br />
'''Definition:''' Sends an email to a subscriber automatically.<br />
<br />
'''Types:'''<br />
* '''Single Autoresponder:''' Typically replies to a subscriber when they sign up.<br />
* '''Sequential Autoresponder:''' Allows scheduling a series of predefined emails to be sent out on a specified schedule to each subscriber.<br />
<br />
==Email Lists==<br />
'''Definition:''' A list of contact email addresses, usually created by personal contact, subscribed, registered, or customers that have purchased products or services.<br />
<br />
==Subscriber Lists==<br />
'''Definition:''' Lists created either in a physical store or website, where email addresses were acquired by opt-in processes.<br />
<br />
'''Examples:''' A customer providing an email address in a store or a website visitor subscribing to a newsletter.<br />
<br />
==Unsubscribed Lists==<br />
'''Definition:''' Lists of contacts that did not ‘opt-in’, sign up, register, or subscribe in giving out their contact information.<br />
<br />
'''Examples:''' Lists acquired from public records or websites.<br />
==Purchased Lists==<br />
'''Definition:''' Lists bought from a company that include contact information such as email addresses.<br />
<br />
'''Risks:''' Higher risk of blacklisting with Email Marketing Service Providers (EMSP) due to potential complaints from recipients.<br />
<br />
==List Segmentation==<br />
'''Definition:''' Sending messages to subsets of your subscriber base for more relevant newsletters.<br />
<br />
'''Criteria:''' Demographics, purchasing history, geographic location, and more.<br />
<br />
==Attachments==<br />
'''Policy:''' Most EMSPs do not allow attachments due to spam and virus risks.<br />
<br />
'''Alternative:''' Use inline links to hosted files for safer delivery.<br />
==Spam Score/Checking==<br />
'''Definition:''' Tools to determine the likelihood of your newsletter ending up in a spam box before sending.<br />
==Opt-In or Unconfirmed Opt-In==<br />
'''Definition:''' Recipients have agreed to receive emails from the sender.<br />
<br />
'''Process:''' Recipients opt-in but do not need to confirm their subscription.<br />
==Double Opt-In or Confirmed Opt-In==<br />
'''Definition:''' Recipients have signed up and confirmed their subscription, usually by clicking a link.<br />
==No Opt-In Requirements==<br />
'''Definition:''' Few EMSPs allow email addresses to be imported without opt-in requirements to reduce spam.<br />
==List Verification==<br />
'''Definition:''' Process to verify that email addresses exist.<br />
<br />
'''Impact:''' High bounce rates can lead to blacklisting.<br />
==Spam Triggers==<br />
'''Definition:''' Words or phrases that can flag an email as spam.<br />
<br />
'''Examples:''' Words like “free,” “for sale,” and excessive use of emphasis (e.g., exclamation marks).<br />
==Internet Protocol Address (IP Address)==<br />
'''Definition:''' A unique number assigned to devices that allows them to communicate on a network.<br />
<br />
'''Risk:''' High bounce rates can lead to IP blacklisting.<br />
==Domain Name System (DNS)==<br />
'''Definition:''' Translates IP addresses into words for easier recall.<br />
<br />
'''Risk:''' High bounce rates can lead to DNS blacklisting.</div>Admin