http://wiki.sniper-sec.com/index.php?feed=atom&namespace=0&title=Special%3ANewPages 2026-05-25T17:58:31Z From SNIPER Systems MediaWiki 1.25.1 http://wiki.sniper-sec.com/index.php?title=PushMail_Terminology 2024-07-23T09:01:40Z

<p>Admin: Created page with &quot;Category:PushMail Understanding the basic terminologies of email marketing is helpful to grasp some of the words used in this Wiki: ==WYSIWYG== '''Definition:''' What Yo...&quot;</p> <hr /> <div>[[Category:PushMail]]<br /> <br /> Understanding the basic terminologies of email marketing is helpful to grasp some of the words used in this Wiki:<br /> <br /> ==WYSIWYG==<br /> '''Definition:''' What You See Is What You Get. This describes a web editor interface that lets you design newsletter templates using buttons similar to those in a word processor like Microsoft Word.<br /> <br /> '''Examples:''' Buttons for bold, italic, headings, inserting images, and more.<br /> <br /> ==Autoresponder==<br /> '''Definition:''' Sends an email to a subscriber automatically.<br /> <br /> '''Types:'''<br /> * '''Single Autoresponder:''' Typically replies to a subscriber when they sign up.<br /> * '''Sequential Autoresponder:''' Allows scheduling a series of predefined emails to be sent out on a specified schedule to each subscriber.<br /> <br /> ==Email Lists==<br /> '''Definition:''' A list of contact email addresses, usually created by personal contact, subscribed, registered, or customers that have purchased products or services.<br /> <br /> ==Subscriber Lists==<br /> '''Definition:''' Lists created either in a physical store or website, where email addresses were acquired by opt-in processes.<br /> <br /> '''Examples:''' A customer providing an email address in a store or a website visitor subscribing to a newsletter.<br /> <br /> ==Unsubscribed Lists==<br /> '''Definition:''' Lists of contacts that did not ‘opt-in’, sign up, register, or subscribe in giving out their contact information.<br /> <br /> '''Examples:''' Lists acquired from public records or websites.<br /> ==Purchased Lists==<br /> '''Definition:''' Lists bought from a company that include contact information such as email addresses.<br /> <br /> '''Risks:''' Higher risk of blacklisting with Email Marketing Service Providers (EMSP) due to potential complaints from recipients.<br /> <br /> ==List Segmentation==<br /> '''Definition:''' Sending messages to subsets of your subscriber base for more relevant newsletters.<br /> <br /> '''Criteria:''' Demographics, purchasing history, geographic location, and more.<br /> <br /> ==Attachments==<br /> '''Policy:''' Most EMSPs do not allow attachments due to spam and virus risks.<br /> <br /> '''Alternative:''' Use inline links to hosted files for safer delivery.<br /> ==Spam Score/Checking==<br /> '''Definition:''' Tools to determine the likelihood of your newsletter ending up in a spam box before sending.<br /> ==Opt-In or Unconfirmed Opt-In==<br /> '''Definition:''' Recipients have agreed to receive emails from the sender.<br /> <br /> '''Process:''' Recipients opt-in but do not need to confirm their subscription.<br /> ==Double Opt-In or Confirmed Opt-In==<br /> '''Definition:''' Recipients have signed up and confirmed their subscription, usually by clicking a link.<br /> ==No Opt-In Requirements==<br /> '''Definition:''' Few EMSPs allow email addresses to be imported without opt-in requirements to reduce spam.<br /> ==List Verification==<br /> '''Definition:''' Process to verify that email addresses exist.<br /> <br /> '''Impact:''' High bounce rates can lead to blacklisting.<br /> ==Spam Triggers==<br /> '''Definition:''' Words or phrases that can flag an email as spam.<br /> <br /> '''Examples:''' Words like “free,” “for sale,” and excessive use of emphasis (e.g., exclamation marks).<br /> ==Internet Protocol Address (IP Address)==<br /> '''Definition:''' A unique number assigned to devices that allows them to communicate on a network.<br /> <br /> '''Risk:''' High bounce rates can lead to IP blacklisting.<br /> ==Domain Name System (DNS)==<br /> '''Definition:''' Translates IP addresses into words for easier recall.<br /> <br /> '''Risk:''' High bounce rates can lead to DNS blacklisting.</div>

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