Difference between revisions of "PushMail Autoresponder"

Revision as of 16:39, 16 August 2017

The following is a summary on what and how autoresponses work. The tutorial with respect to the Email Marketing Application will eventually be added. The important thing to understand is that Autoresponses are in most cases used for two reasons, new customers generated from a subscribed campaign or established customers who have signed up to a new offer on a product or service. Either way, autoresponders are for the most part used in lists that have ‘opted-in.’

NOTE – It is important to know that using autoresponders should not be used on lists of customers who have not ‘opted-in’ or you open yourself up to blacklisting.

Create an Autoresponder Publishing Schedule

Developing a publishing schedule is the final building block of a solid autoresponder sequence. This tool is the ultimate way to manage the effectiveness of your email campaigns.

A publishing schedule doesn’t have to be complex. Simply open up a spreadsheet and include a column for each of the following:

• The title of the autoresponder
• The interval number (days since the last message)
• What product is promoted
• The type of email
• The affiliate tracking ID
• Any notes you have about this email

Don’t worry if you’re confused by some of this information. All will be revealed by the end of this wiki!

This is a very low-tech approach to an autoresponder sequence. But it’s still extremely effective. It allows you to manage email without having to open multiple files and/or websites.

Autoresponder vs. Broadcast Messages

With email marketing you’re given two basic choices:

1. Set up an autoresponder sequence
2. Send broadcast messages

What is an Autoresponder?

An autoresponder is simply email that’s sent to a subscriber in a timed sequence. Think of those automatic messages you get when a person is “out of the office” or on vacation. The moment you send an email to this person you get back a pre-written response.

The moment a person subscribes he/she receives a series of pre-written messages based on a sequence that you’ve already set up. As an example, this is what happens when someone subscribes:

1. On day 1 email #1 is sent
2. On day 4 email #2 is sent
3. On day 7 email #3 is sent

The beauty of an autoresponder sequence is you only have to set it up ONE time. Then these emails work on autopilot as you get to enjoy the rest of your life.

The moment a prospect joins your email list, he or she will automatically receive this sequence – WITHOUT you doing a thing.

What is a Broadcast Message?

A broadcast message is an email that’s sent to prospects – Regardless of when they joined. In theory, a person who just subscribed receives the same message as someone who’s been on your list for years.

Sending a broadcast message is useful for those times when you deliver date specific information. Like a link to new blog post or a promotion for a new product that’s just hit the market.

Another great thing about a broadcast message is you can target a certain group of people on your list. Instead of sending an email to everyone, you can target people based on a set criteria:

1. Date joined
2. Traffic source
3. Location
4. Activity

Ultimately broadcast messages are the best way to stay current with your list and make sure you’re sending up to date information to each subscriber.

Should I Use Autoresponders OR Broadcast Messages?

Now that you understand the difference between the two, let’s answer a simple question:

“What should I use with my email list?” the answer for that is BOTH.

Put subscribers through an autoresponder sequence. And then add them to the list of people you contact via broadcast messages.