Difference between revisions of "PushMail"
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==WYSIWYG== | ==WYSIWYG== | ||
'''Definition:''' What You See Is What You Get. This describes a web editor interface that lets you design newsletter templates using buttons similar to those in a word processor like Microsoft Word. | '''Definition:''' What You See Is What You Get. This describes a web editor interface that lets you design newsletter templates using buttons similar to those in a word processor like Microsoft Word. | ||
| + | |||
'''Examples:''' Buttons for bold, italic, headings, inserting images, and more. | '''Examples:''' Buttons for bold, italic, headings, inserting images, and more. | ||
==Autoresponder== | ==Autoresponder== | ||
'''Definition:''' Sends an email to a subscriber automatically. | '''Definition:''' Sends an email to a subscriber automatically. | ||
| + | |||
'''Types:''' | '''Types:''' | ||
* '''Single Autoresponder:''' Typically replies to a subscriber when they sign up. | * '''Single Autoresponder:''' Typically replies to a subscriber when they sign up. | ||
* '''Sequential Autoresponder:''' Allows scheduling a series of predefined emails to be sent out on a specified schedule to each subscriber. | * '''Sequential Autoresponder:''' Allows scheduling a series of predefined emails to be sent out on a specified schedule to each subscriber. | ||
| + | |||
| + | ==Email Lists== | ||
| + | '''Definition:''' A list of contact email addresses, usually created by personal contact, subscribed, registered, or customers that have purchased products or services. | ||
| + | |||
| + | ==Subscriber Lists== | ||
| + | '''Definition:''' Lists created either in a physical store or website, where email addresses were acquired by opt-in processes. | ||
| + | |||
| + | '''Examples:''' A customer providing an email address in a store or a website visitor subscribing to a newsletter. | ||
| + | |||
| + | ==Unsubscribed Lists== | ||
| + | '''Definition:''' Lists of contacts that did not ‘opt-in’, sign up, register, or subscribe in giving out their contact information. | ||
| + | |||
| + | '''Examples:''' Lists acquired from public records or websites. | ||
| + | ==Purchased Lists== | ||
| + | '''Definition:''' Lists bought from a company that include contact information such as email addresses. | ||
| + | |||
| + | '''Risks:''' Higher risk of blacklisting with Email Marketing Service Providers (EMSP) due to potential complaints from recipients. | ||
| + | |||
| + | ==List Segmentation== | ||
| + | '''Definition:''' Sending messages to subsets of your subscriber base for more relevant newsletters. | ||
| + | |||
| + | '''Criteria:''' Demographics, purchasing history, geographic location, and more. | ||
| + | |||
| + | ==Attachments== | ||
| + | '''Policy:''' Most EMSPs do not allow attachments due to spam and virus risks. | ||
| + | |||
| + | '''Alternative:''' Use inline links to hosted files for safer delivery. | ||
| + | ==Spam Score/Checking== | ||
| + | '''Definition:''' Tools to determine the likelihood of your newsletter ending up in a spam box before sending. | ||
| + | ==Opt-In or Unconfirmed Opt-In== | ||
| + | '''Definition:''' Recipients have agreed to receive emails from the sender. | ||
| + | |||
| + | '''Process:''' Recipients opt-in but do not need to confirm their subscription. | ||
| + | ==Double Opt-In or Confirmed Opt-In== | ||
| + | '''Definition:''' Recipients have signed up and confirmed their subscription, usually by clicking a link. | ||
| + | ==No Opt-In Requirements== | ||
| + | '''Definition:''' Few EMSPs allow email addresses to be imported without opt-in requirements to reduce spam. | ||
| + | ==List Verification== | ||
| + | '''Definition:''' Process to verify that email addresses exist. | ||
| + | |||
| + | '''Impact:''' High bounce rates can lead to blacklisting. | ||
| + | ==Spam Triggers== | ||
| + | '''Definition:''' Words or phrases that can flag an email as spam. | ||
| + | |||
| + | '''Examples:''' Words like “free,” “for sale,” and excessive use of emphasis (e.g., exclamation marks). | ||
| + | ==Internet Protocol Address (IP Address)== | ||
| + | '''Definition:''' A unique number assigned to devices that allows them to communicate on a network. | ||
| + | |||
| + | '''Risk:''' High bounce rates can lead to IP blacklisting. | ||
| + | ==Domain Name System (DNS)== | ||
| + | '''Definition:''' Translates IP addresses into words for easier recall. | ||
| + | |||
| + | '''Risk:''' High bounce rates can lead to DNS blacklisting. | ||
Latest revision as of 08:26, 23 July 2024
Understanding the basic terminologies of email marketing is helpful to grasp some of the words used in this Wiki:
Contents
- 1 WYSIWYG
- 2 Autoresponder
- 3 Email Lists
- 4 Subscriber Lists
- 5 Unsubscribed Lists
- 6 Purchased Lists
- 7 List Segmentation
- 8 Attachments
- 9 Spam Score/Checking
- 10 Opt-In or Unconfirmed Opt-In
- 11 Double Opt-In or Confirmed Opt-In
- 12 No Opt-In Requirements
- 13 List Verification
- 14 Spam Triggers
- 15 Internet Protocol Address (IP Address)
- 16 Domain Name System (DNS)
WYSIWYG
Definition: What You See Is What You Get. This describes a web editor interface that lets you design newsletter templates using buttons similar to those in a word processor like Microsoft Word.
Examples: Buttons for bold, italic, headings, inserting images, and more.
Autoresponder
Definition: Sends an email to a subscriber automatically.
Types:
- Single Autoresponder: Typically replies to a subscriber when they sign up.
- Sequential Autoresponder: Allows scheduling a series of predefined emails to be sent out on a specified schedule to each subscriber.
Email Lists
Definition: A list of contact email addresses, usually created by personal contact, subscribed, registered, or customers that have purchased products or services.
Subscriber Lists
Definition: Lists created either in a physical store or website, where email addresses were acquired by opt-in processes.
Examples: A customer providing an email address in a store or a website visitor subscribing to a newsletter.
Unsubscribed Lists
Definition: Lists of contacts that did not ‘opt-in’, sign up, register, or subscribe in giving out their contact information.
Examples: Lists acquired from public records or websites.
Purchased Lists
Definition: Lists bought from a company that include contact information such as email addresses.
Risks: Higher risk of blacklisting with Email Marketing Service Providers (EMSP) due to potential complaints from recipients.
List Segmentation
Definition: Sending messages to subsets of your subscriber base for more relevant newsletters.
Criteria: Demographics, purchasing history, geographic location, and more.
Attachments
Policy: Most EMSPs do not allow attachments due to spam and virus risks.
Alternative: Use inline links to hosted files for safer delivery.
Spam Score/Checking
Definition: Tools to determine the likelihood of your newsletter ending up in a spam box before sending.
Opt-In or Unconfirmed Opt-In
Definition: Recipients have agreed to receive emails from the sender.
Process: Recipients opt-in but do not need to confirm their subscription.
Double Opt-In or Confirmed Opt-In
Definition: Recipients have signed up and confirmed their subscription, usually by clicking a link.
No Opt-In Requirements
Definition: Few EMSPs allow email addresses to be imported without opt-in requirements to reduce spam.
List Verification
Definition: Process to verify that email addresses exist.
Impact: High bounce rates can lead to blacklisting.
Spam Triggers
Definition: Words or phrases that can flag an email as spam.
Examples: Words like “free,” “for sale,” and excessive use of emphasis (e.g., exclamation marks).
Internet Protocol Address (IP Address)
Definition: A unique number assigned to devices that allows them to communicate on a network.
Risk: High bounce rates can lead to IP blacklisting.
Domain Name System (DNS)
Definition: Translates IP addresses into words for easier recall.
Risk: High bounce rates can lead to DNS blacklisting.
