PushMail Autoresponder
The following is a summary on what and how autoresponses work. The tutorial with respect to the Email Marketing Application will eventually be added. The important thing to understand is that Autoresponses are in most cases used for two reasons, new customers generated from a subscribed campaign or established customers who have signed up to a new offer on a product or service. Either way, autoresponders are for the most part used in lists that have ‘opted-in.’
NOTE – It is important to know that using autoresponders should not be used on lists of customers who have not ‘opted-in’ or you open yourself up to blacklisting.
Create an Autoresponder Publishing Schedule
Developing a publishing schedule is the final building block of a solid autoresponder sequence. This tool is the ultimate way to manage the effectiveness of your email campaigns.
A publishing schedule doesn’t have to be complex. Simply open up a spreadsheet and include a column for each of the following:
- The title of the autoresponder
- The interval number (days since the last message)
- What product is promoted
- The type of email
- The affiliate tracking ID
- Any notes you have about this email
Don’t worry if you’re confused by some of this information. All will be revealed by the end of this wiki!
This is a very low-tech approach to an autoresponder sequence. But it’s still extremely effective. It allows you to manage email without having to open multiple files and/or websites.
Autoresponder vs. Broadcast Messages
With email marketing you’re given two basic choices:
- Set up an autoresponder sequence
- Send broadcast messages
What is an Autoresponder?
An autoresponder is simply email that’s sent to a subscriber in a timed sequence.
