PushMail

Understanding the basic terminologies of email marketing is helpful to grasp some of the words used in this Wiki:

WYSIWYG

Definition: What You See Is What You Get. This describes a web editor interface that lets you design newsletter templates using buttons similar to those in a word processor like Microsoft Word. Examples: Buttons for bold, italic, headings, inserting images, and more.

Autoresponder

Definition: Sends an email to a subscriber automatically. Types:

• Single Autoresponder: Typically replies to a subscriber when they sign up.
• Sequential Autoresponder: Allows scheduling a series of predefined emails to be sent out on a specified schedule to each subscriber.